Feeling Inadequate
When you don’t know the answer to the caller’s questions it can be intensely stressful. A rep once told me that she felt like a deer in headlights when the caller asked a question she could not answer. Another said it reminded him of a teacher he had in high school who liked calling on the students who didn’t seem to be grasping the subject. She would ask a question of the student and then just wait in silence while the student either bumbled along with inadequate replies or sat in silent humiliation while the class watched.
Information is Power and Control
As soon as the call begins your world is narrowed down to you and the caller. In order to control the call and feel positive during the call, you must be the person who has the superior level of information. The saying “Information is power” has a deeper meaning when it comes to call center representatives.
Not knowing how to answer the question is stressful because:
- You feel inadequate during the call. When we do not feel adequate, we feel stress. When we are not meeting expectations, our own, the callers or the company’s, we know it and we start to lose one of the most important things we own - our self esteem.
- You feel out of control. Stress is highly related to how in control you feel. When you do not have control, you feel stress.
- Your inability is known to another person - the caller. This humiliation leads feeling rejected. Social acceptance is a basic need for everyone. When you feel bad because a person does not think you are good enough, it is related to your need for social acceptance.
- Your job security is based on your ability to answer questions. For most people, a job is associated with our most basic needs - food, shelter and clothing. Without a job, we cannot afford to obtain these items. Therefore on an unconscious level you may feel a level real danger.
What can you do?
Take control of your job with the following strategies. Don't expect your trainer or your boss to fix this. At the most basic level, you need to fix this.
- Organize the information you have into easily accessible references. This means making your own cheat sheets, plastering your cube with notes, creating files, binders, whatever works for you...
- Ask for more information: When you have to ask a co-worker for an answer, don't just get the answer needed. Understand the rest of the story - the background,-why,where,who, how. Write it down!
- Understand the question. If you don’t know the answer, sometimes it is because you don’t really understand what they are asking. Summarize the issue, ask clarifying questions.
- Always sound calm, authoritative and assured. Fake it til you make it. It works. If you sound in control, you are more likely to behave and feel in control.
- Give yourself some space by asking for time. “Ok, let me get that information for you.” Placing them on hold while you look will help. "Let me check and get back to you." If you cannot find the answer or where to send the caller, further research is going to be necessary. That is normal.
The key here is that you have to do it. Don't wait for your trainer to come up with the cheat sheet. Make one. Or if you trainer has provided one, its your responsibility to keep track of it. And its also your sanity.


